An album campaign built as one connected world across trap music, street identity, big visuals, and a cinematic launch strategy.
Challenge
Give 3Steppa’s genre-spanning album a recognizable system without flattening its range.
Approach
Ladell shaped the artist positioning, release narratives, cover-art direction, cinematic visual language, social campaign concepts, storyboards, and rollout strategy across records including the lead single More$More (Big Dawg) and album Trap Collidascope featuring songs Grind Time, Diamonds & Gold, Milk Money, I'm The One, Clap Back, Beam Me Up, SupaBandz, and Don Dollaz (Prada).
Result
A cohesive multimedia campaign that lets each release carry its own mood while remaining unmistakably part of the 3Steppa world.
