Music & Entertainment
Mud Ducks - Backroads
Mud Ducks turns years of love, sacrifice, and perseverance into country-pop with Southern soul. His debut single, “Backroads,” celebrates the family he built while his music dream waited and proves some dreams take the long way home.
Challenge
Give “Backroads” a complete creative presence for Mud Ducks’ first global release, bringing the song, cover artwork, and video together as a cohesive introduction to the artist.
Approach
Ladell’s work spanned songwriting services, cover artwork, full video production, and the artist campaign. Developing these elements together connected the music with its visual presentation, shaping a release that audiences could both hear and see.
Result
“Backroads” became a complete release project, supported by original artwork, a produced video, and campaign materials. The work established a foundation for introducing Mud Ducks to listeners and building the artist’s next chapter.
